Conducting an online business seems as easier job than starting with a physical outlet but actually starting an online business demands even more efforts and hard work to make sure you grabbed customer attention and provided them with a pleasant experience. Moreover, demand of efforts doesn’t end here you have to make sure you provide the best till the product reaches the customer. In all this process of making efforts shipping is an important aspect to be taken care of while deciding the best method for your online business.
As shipping can be seen as trusting someone by handing over your product to them hence the most reliable as well as cost effectively medium has to be searched and for that proper time and consideration must be given while making this decision. Keeping two facts into your concern that through shipping your customer is going to get into contact for the first time with your product and it’s the major expense of your business proper planning is the dire need.
First of all we will talk about the major steps to be considered while deciding for best shipping method for your business. There are four main steps to be decided on i.e.
- Shipping rates and means
- Process of measuring weight
- Veracious packaging
- Outsource packaging
Shipping rates and means
At the very first level it is crucial to decide how you are going to cover the expense of shipping into the cost. There are a variety of options available like
- You can offer free shipping to all the customers or selected customers (under the umbrella of discount offers) using your own margins to bear the cost fully or partially.
- You can offer the customers to select their own preferred carrier service for delivery of consignment and pay them directly.
- You can offer a fixed rate all across your orders. This is the most famous shipping mean for standardized products.
Process of measuring weight
At this step decision is made keeping four things into consideration i.e.
- What is the size of your package?
- What is the weight of your package?
- From which country you are sending the consignment?
- To which country you are sending the consignment?
After calculations of your package considering your margin you need to decide one mean.
With the advancements in e commerce expectation of the customers are also increasing day by day. To compete effectively packaging can be an important aspect of attracting though presentation. It is also a critical point of consideration that how you can choose extra ordinary packaging which not only suits for the safety of the product but also gives consumer a pleasant experience of the product even before unboxing it while on the other hand keeping cost of packaging under control.
The main important things to concentrate are that try to keep the packaging safe, small and light. Moreover, pay keen attention to develop an information filling form for your package.
Last step is to choose a reliable third party that can deliver the package to the customer with complete responsibility of safety of product and accuracy of time. There are many options available providing courier services to choose from like DHL which may reach the customer on your behalf or else you hire your own delivery team in case you are targeting to a limited area.