Many of the brands and their marketing teams are pushing the boundaries while experimenting on the digital video contents during this year. They prefer to work and share the digital content on their social media accounts as they feel that the online consumption of this digital content is getting increased by every passing year. They can forecast an upward shift of the audience and a huge rise in the engagement of the consumer towards the digital marketing.
In the previous year, the trend on investing on TV ads was getting decreased while the marketers preferred to pay more attention and invest in the video ads over the social media accounts. In a recent survey, it is found that the future of the short ads of 30 second is not going anywhere. While it will be smart strategy for the marketers to invest on these short video ads as this will help them to improve their reach as well as engagement of the consumers better than the TV ads.
According to the research short ads of not more than 10 seconds will grab the attention of the younger generation better than the lengthy ads of 30 seconds. This demographic group is the focus of almost every brand for their products offerings. So it will be in the best interest of the brands to focus more on the shorter video ads than incurring huge investment in the TV ads. Many of the successful brands are keeping these results of the latest research in mind while developing the marketing strategies for the upcoming years.
Now the main thing to focus is, which social media platform should they choose and which social media platform may help them better to get the required results. It is a challenge for the marketers to decide a social media platform that will be able to gain the attention of the consumers the coming years.
However, while planning out about the marketing strategies for the short video ads, it is important to keep a part of their investment for the long ads too. As we know that the trend of the VR is also getting increased, or many of the consumers are shifting their focus on the online videos than on the social media sites or TV, the long ads must not be ignored by the brands. According to a study, there are some long ads of famous brands of about 90 seconds which were liked by the audience and proved to be more responsive than the shorter ads.
These long video ads were able to generate emotions is the audience and the feelings that were developed by these ads forced them to buy those products. So, not only short ads should be focused, there should be a mix of the short ads as well as the long ads in any brands marketing strategy. It is important to have a better quality content of these video ads which can impact on the repurchase intention of the audience too.